{"id":5098,"date":"2023-03-10T17:49:15","date_gmt":"2023-03-10T17:49:15","guid":{"rendered":"https:\/\/claan.com\/siemens-smart-protection-matters\/"},"modified":"2023-03-14T15:50:53","modified_gmt":"2023-03-14T15:50:53","slug":"siemens-smart-protection-matters","status":"publish","type":"post","link":"https:\/\/claan.com\/de\/siemens-smart-protection-matters\/","title":{"rendered":"Siemens Smart Protection Matters"},"content":{"rendered":"\n<p>This project was part of a marketing campaign from Building Products (BP), a division of Siemens which is building fire security products. They had launched a campaign called <em>Smart Protection Matters<\/em> where they highlight their products and which focused on promoting solutions and services for Regional Solutions &amp; Services (RSS) and hybrid countries. The idea was to&nbsp;adapt and design communication material that would be used as a basis to create an extension of the campaign that will specifically highlight new fire safety solutions. The goal was to create marketing assets that can be used across various channels to effectively promote and advertise these solutions, using associated stories that are relevant to the target audience in each location. The local roll-out refers to the implementation of the campaign in each targeted location, tailored to the specific needs and preferences of that region&#8217;s audience.<\/p>\n\n\n\n<p>Our task was to extend the BP campaign \u201cSmart Protection Matters\u201d highlighting the solution and services.<\/p>\n\n\n\n<ul>\n<li><a href=\"#concept\">Concept<\/a><\/li>\n\n\n\n<li><a href=\"#story\">Storyboards<\/a><\/li>\n\n\n\n<li><a href=\"#visuals\">2D and 3D Graphics and Motion<\/a><strong> <\/strong><\/li>\n\n\n\n<li><a href=\"#production\">Audiovisual production and post-production<\/a><\/li>\n\n\n\n<li><a href=\"#digital\">Digital campaign<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>The brief was quite complex and the theme very abstract. After analysing the big picture, the solution process, key messages, pain points, the verticals (such as hospital, schools, industry, tourism) and target audiences (building owner, investor, CEO, facility manager, consultant, planner, etc). Our strategy was to draw a comprehensive overview of visual concepts related to each profile of the target audiences and their goals: &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1300\" height=\"934\" src=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/brainstorming-2.jpg\" alt=\"\" class=\"wp-image-5023\" srcset=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/brainstorming-2.jpg 1300w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/brainstorming-2-1200x862.jpg 1200w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/brainstorming-2-620x445.jpg 620w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/brainstorming-2-768x552.jpg 768w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/brainstorming-2-200x144.jpg 200w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1300\" height=\"783\" src=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/IMG_20220318_124800.jpg\" alt=\"\" class=\"wp-image-5010\" srcset=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/IMG_20220318_124800.jpg 1300w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/IMG_20220318_124800-1200x723.jpg 1200w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/IMG_20220318_124800-620x373.jpg 620w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/IMG_20220318_124800-768x463.jpg 768w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/IMG_20220318_124800-200x120.jpg 200w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\n\n\n<h2 id=\"concept\">Concept<\/h2>\n\n\n\n<p>We had to convert the raw information in visuals and comprehensive stories. Using the visual universe of safety we defined an &#8222;exit man&#8220; (and &#8222;exit woman&#8220;) common in safety signage as the main caracter of the stories.  <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1300\" height=\"433\" src=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-11-at-15.56.14.jpg\" alt=\"\" class=\"wp-image-5042\" srcset=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-11-at-15.56.14.jpg 1300w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-11-at-15.56.14-1200x400.jpg 1200w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-11-at-15.56.14-620x207.jpg 620w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-11-at-15.56.14-768x256.jpg 768w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-11-at-15.56.14-200x67.jpg 200w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\n\n\n<h2 id=\"story\">Storyboards<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"876\" height=\"1200\" src=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0004.png\" alt=\"\" class=\"wp-image-5071\" srcset=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0004.png 876w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0004-453x620.png 453w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0004-768x1052.png 768w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0004-146x200.png 146w\" sizes=\"(max-width: 876px) 100vw, 876px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1300\" height=\"883\" src=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0001.png\" alt=\"\" class=\"wp-image-5051\" srcset=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0001.png 1300w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0001-1200x815.png 1200w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0001-620x421.png 620w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0001-768x522.png 768w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0001-200x136.png 200w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1300\" height=\"938\" src=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0005.png\" alt=\"\" class=\"wp-image-5054\" srcset=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0005.png 1300w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0005-1200x866.png 1200w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0005-620x447.png 620w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0005-768x554.png 768w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0005-200x144.png 200w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\n\n\n<h2 id=\"visuals\">2D and 3D Graphics and Motion<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1224\" height=\"806\" src=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Cloud-Based-Solutions-Dark.jpg\" alt=\"\" class=\"wp-image-5007\" srcset=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Cloud-Based-Solutions-Dark.jpg 1224w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Cloud-Based-Solutions-Dark-1200x790.jpg 1200w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Cloud-Based-Solutions-Dark-620x408.jpg 620w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Cloud-Based-Solutions-Dark-768x506.jpg 768w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Cloud-Based-Solutions-Dark-200x132.jpg 200w\" sizes=\"(max-width: 1224px) 100vw, 1224px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1500\" height=\"937\" src=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Speed-Panel-FW-update-1500x937.png\" alt=\"\" class=\"wp-image-5014\" srcset=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Speed-Panel-FW-update-1500x937.png 1500w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Speed-Panel-FW-update-1200x750.png 1200w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Speed-Panel-FW-update-620x387.png 620w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Speed-Panel-FW-update-768x480.png 768w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Speed-Panel-FW-update-1536x959.png 1536w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Speed-Panel-FW-update-2048x1279.png 2048w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Speed-Panel-FW-update-200x125.png 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1500\" height=\"937\" src=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Predictive-detector-exchange-Light-1500x937.png\" alt=\"\" class=\"wp-image-5029\" srcset=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Predictive-detector-exchange-Light-1500x937.png 1500w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Predictive-detector-exchange-Light-1200x750.png 1200w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Predictive-detector-exchange-Light-620x387.png 620w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Predictive-detector-exchange-Light-768x480.png 768w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Predictive-detector-exchange-Light-1536x959.png 1536w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Predictive-detector-exchange-Light-2048x1279.png 2048w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Predictive-detector-exchange-Light-200x125.png 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1300\" height=\"812\" src=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Disturbance-free-Function-tests-Light.jpg\" alt=\"\" class=\"wp-image-5026\" srcset=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Disturbance-free-Function-tests-Light.jpg 1300w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Disturbance-free-Function-tests-Light-1200x750.jpg 1200w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Disturbance-free-Function-tests-Light-620x387.jpg 620w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Disturbance-free-Function-tests-Light-768x480.jpg 768w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Disturbance-free-Function-tests-Light-200x125.jpg 200w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/running-animation.mp4\"><\/video><\/figure>\n\n\n\n<h2 id=\"production\">Audiovisual production and post-production<\/h2>\n\n\n\n<p>A video teaser was created for each target group, which worked with and without a soundtrack. The aim of the video teaser was to translate the value proposition into intelligent and effective communication that conveyed the qualities and added value of the solution and service business in a clear and understandable way. <\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-28_Siemens-Planner-Spot_English.mp4\"><\/video><\/figure>\n\n\n\n<h2 id=\"digital\">Digital campaign<\/h2>\n\n\n\n<p>Landing page, static assets for paid ads with text copy and social media-optimized versions of the video teaser.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"716\" height=\"1191\" src=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/landingpage.jpg\" alt=\"\" class=\"wp-image-5046\" srcset=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/landingpage.jpg 716w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/landingpage-373x620.jpg 373w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/landingpage-120x200.jpg 120w\" sizes=\"(max-width: 716px) 100vw, 716px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>This project was part of a marketing campaign from Building Products (BP), a division of Siemens which is building fire security products. They had launched a campaign called Smart Protection Matters where they highlight their products and which focused on promoting solutions and services for Regional Solutions &amp; Services (RSS) and hybrid countries. The idea was to&nbsp;adapt and design communication material that would be used as a basis to create an extension of the campaign that will specifically highlight new fire safety solutions. The goal was to create marketing assets that can be used across various channels to effectively promote\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[30],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Siemens Smart Protection Matters - Claan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/claan.com\/de\/siemens-smart-protection-matters\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Siemens Smart Protection Matters - Claan\" \/>\n<meta property=\"og:description\" content=\"This project was part of a marketing campaign from Building Products (BP), a division of Siemens which is building fire security products. 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