{"id":5099,"date":"2023-03-10T17:49:15","date_gmt":"2023-03-10T17:49:15","guid":{"rendered":"https:\/\/claan.com\/siemens-smart-protection-matters\/"},"modified":"2023-03-17T12:00:21","modified_gmt":"2023-03-17T12:00:21","slug":"siemens-smart-protection-matters","status":"publish","type":"post","link":"https:\/\/claan.com\/pt-pt\/siemens-smart-protection-matters\/","title":{"rendered":"Siemens Smart Protection Matters"},"content":{"rendered":"\n<p>Este projeto fez parte de uma campanha de marketing para a divis\u00e3o <em>Building Products<\/em> (BP) da Siemens.  que desenvolve produtos de seguran\u00e7a contra inc\u00eandios. Dentro da BP, h\u00e1 o departamento de Regional Services &amp; Solutions (RSS), que oferece e desenvolve solu\u00e7\u00f5es de software e servi\u00e7os com base em dados gerados por sensores. Esta campanha denominada de <em>Smart Protection Matters<\/em>, tinha como objectivo destacar e promover os produtos, solu\u00e7\u00f5es e servi\u00e7os da RSS.<\/p>\n\n\n\n<p>A ideia era adaptar e projetar material de comunica\u00e7\u00e3o a ser usado como base para criar uma extens\u00e3o da campanha que destacasse especificamente novas solu\u00e7\u00f5es de seguran\u00e7a contra inc\u00eandios. Com o objetivo de criar ativos de marketing que pudessem ser usados em v\u00e1rios canais para promover e anunciar efetivamente essas solu\u00e7\u00f5es, usando hist\u00f3rias associadas relevantes para o p\u00fablico-alvo em cada localiza\u00e7\u00e3o atrav\u00e9s de uma implementa\u00e7\u00e3o local da campanha em cada localiza\u00e7\u00e3o espec\u00edfica, adaptada \u00e0s necessidades e prefer\u00eancias espec\u00edficas do p\u00fablico-alvo dessa regi\u00e3o.<\/p>\n\n\n\n<ul>\n<li><a href=\"#concept\">Conceito<\/a><\/li>\n\n\n\n<li><a href=\"#story\">Storyboards<\/a><\/li>\n\n\n\n<li><a href=\"#visuals\">Gr\u00e1ficos 2D e 3D e Motion<\/a><strong> <\/strong><\/li>\n\n\n\n<li><a href=\"#production\">Produ\u00e7\u00e3o e p\u00f3s-produ\u00e7\u00e3o audiovisual<\/a><\/li>\n\n\n\n<li><a href=\"#digital\">Campanha digital<\/a><\/li>\n<\/ul>\n\n\n\n<p>Com um briefing bastante complexo, um tema muito abstrato e com muita documenta\u00e7\u00e3o para analisar e desconstruir tivemos de focar na mensagem e no <em>storytelling<\/em>. Ap\u00f3s analisar o panorama geral, os processos de resolu\u00e7\u00e3o, as mensagens-chave, as fragilidades, os setores (como hospitais, escolas, ind\u00fastria, turismo) e o p\u00fablico-alvo (propriet\u00e1rio do edif\u00edcio, investidor, CEO, gerente de instala\u00e7\u00f5es, consultor, arquitecto), a nossa estrat\u00e9gia foi tra\u00e7ar uma vis\u00e3o de conceitos visuais abrangente, relacionados a cada perfil de p\u00fablico-alvo e seus objetivos: \u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1300\" height=\"934\" src=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/brainstorming-2.jpg\" alt=\"\" class=\"wp-image-5023\" srcset=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/brainstorming-2.jpg 1300w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/brainstorming-2-1200x862.jpg 1200w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/brainstorming-2-620x445.jpg 620w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/brainstorming-2-768x552.jpg 768w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/brainstorming-2-200x144.jpg 200w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1300\" height=\"783\" src=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/IMG_20220318_124800.jpg\" alt=\"\" class=\"wp-image-5010\" srcset=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/IMG_20220318_124800.jpg 1300w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/IMG_20220318_124800-1200x723.jpg 1200w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/IMG_20220318_124800-620x373.jpg 620w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/IMG_20220318_124800-768x463.jpg 768w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/IMG_20220318_124800-200x120.jpg 200w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\n\n\n<h2 id=\"concept\">Conceito<\/h2>\n\n\n\n<p>Para a constru\u00e7\u00e3o do conceito tivemos de analisar as informa\u00e7\u00f5es em bruto e convert\u00ea-las em visuais e hist\u00f3rias compreens\u00edveis. Usando o universo visual e a iconografia gr\u00e1fica de seguran\u00e7a, definimos um homem &#8220;exit&#8221; (e uma mulher &#8220;exit&#8221;), comum na sinaliza\u00e7\u00e3o de seguran\u00e7a, como o personagem principal das hist\u00f3rias.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1300\" height=\"433\" src=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-11-at-15.56.14.jpg\" alt=\"\" class=\"wp-image-5042\" srcset=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-11-at-15.56.14.jpg 1300w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-11-at-15.56.14-1200x400.jpg 1200w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-11-at-15.56.14-620x207.jpg 620w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-11-at-15.56.14-768x256.jpg 768w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-11-at-15.56.14-200x67.jpg 200w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\n\n\n<h2 id=\"story\">Storyboards<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"876\" height=\"1200\" src=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0004.png\" alt=\"\" class=\"wp-image-5071\" srcset=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0004.png 876w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0004-453x620.png 453w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0004-768x1052.png 768w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0004-146x200.png 146w\" sizes=\"(max-width: 876px) 100vw, 876px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1300\" height=\"883\" src=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0001.png\" alt=\"\" class=\"wp-image-5051\" srcset=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0001.png 1300w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0001-1200x815.png 1200w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0001-620x421.png 620w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0001-768x522.png 768w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0001-200x136.png 200w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1300\" height=\"938\" src=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0005.png\" alt=\"\" class=\"wp-image-5054\" srcset=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0005.png 1300w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0005-1200x866.png 1200w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0005-620x447.png 620w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0005-768x554.png 768w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-11-0005-200x144.png 200w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\n\n\n<h2 id=\"visuals\">Gr\u00e1ficos 2D e 3D e Motion<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1224\" height=\"806\" src=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Cloud-Based-Solutions-Dark.jpg\" alt=\"\" class=\"wp-image-5007\" srcset=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Cloud-Based-Solutions-Dark.jpg 1224w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Cloud-Based-Solutions-Dark-1200x790.jpg 1200w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Cloud-Based-Solutions-Dark-620x408.jpg 620w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Cloud-Based-Solutions-Dark-768x506.jpg 768w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Cloud-Based-Solutions-Dark-200x132.jpg 200w\" sizes=\"(max-width: 1224px) 100vw, 1224px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1500\" height=\"937\" src=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Speed-Panel-FW-update-1500x937.png\" alt=\"\" class=\"wp-image-5014\" srcset=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Speed-Panel-FW-update-1500x937.png 1500w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Speed-Panel-FW-update-1200x750.png 1200w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Speed-Panel-FW-update-620x387.png 620w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Speed-Panel-FW-update-768x480.png 768w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Speed-Panel-FW-update-1536x959.png 1536w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Speed-Panel-FW-update-2048x1279.png 2048w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Speed-Panel-FW-update-200x125.png 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1500\" height=\"937\" src=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Predictive-detector-exchange-Light-1500x937.png\" alt=\"\" class=\"wp-image-5029\" srcset=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Predictive-detector-exchange-Light-1500x937.png 1500w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Predictive-detector-exchange-Light-1200x750.png 1200w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Predictive-detector-exchange-Light-620x387.png 620w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Predictive-detector-exchange-Light-768x480.png 768w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Predictive-detector-exchange-Light-1536x959.png 1536w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Predictive-detector-exchange-Light-2048x1279.png 2048w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Predictive-detector-exchange-Light-200x125.png 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1300\" height=\"812\" src=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Disturbance-free-Function-tests-Light.jpg\" alt=\"\" class=\"wp-image-5026\" srcset=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Disturbance-free-Function-tests-Light.jpg 1300w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Disturbance-free-Function-tests-Light-1200x750.jpg 1200w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Disturbance-free-Function-tests-Light-620x387.jpg 620w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Disturbance-free-Function-tests-Light-768x480.jpg 768w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/Disturbance-free-Function-tests-Light-200x125.jpg 200w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/running-animation.mp4\"><\/video><\/figure>\n\n\n\n<h2 id=\"production\">Produ\u00e7\u00e3o e p\u00f3s-produ\u00e7\u00e3o audiovisual<\/h2>\n\n\n\n<p>Foi criado um v\u00eddeo teaser para cada grupo-alvo. O objetivo do v\u00eddeo foi traduzir a proposta de valor do cliente numa comunica\u00e7\u00e3o inteligente e eficaz que transmitisse as qualidades e a proposta de valor do neg\u00f3cio, das solu\u00e7\u00f5es e servi\u00e7os de forma clara e compreens\u00edvel.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/2022-04-28_Siemens-Planner-Spot_English.mp4\"><\/video><\/figure>\n\n\n\n<h2 id=\"digital\">Campanha digital<\/h2>\n\n\n\n<p>P\u00e1gina web, p\u00e1ginas est\u00e1ticas para an\u00fancios pagos com texto e vers\u00f5es otimizadas para as redes sociais do v\u00eddeo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"716\" height=\"1191\" src=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/landingpage.jpg\" alt=\"\" class=\"wp-image-5046\" srcset=\"https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/landingpage.jpg 716w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/landingpage-373x620.jpg 373w, https:\/\/claan.com\/wp-content\/uploads\/2023\/03\/landingpage-120x200.jpg 120w\" sizes=\"(max-width: 716px) 100vw, 716px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Este projeto fez parte de uma campanha de marketing para a divis\u00e3o Building Products (BP) da Siemens. que desenvolve produtos de seguran\u00e7a contra inc\u00eandios. Dentro da BP, h\u00e1 o departamento de Regional Services &amp; Solutions (RSS), que oferece e desenvolve solu\u00e7\u00f5es de software e servi\u00e7os com base em dados gerados por sensores. Esta campanha denominada de Smart Protection Matters, tinha como objectivo destacar e promover os produtos, solu\u00e7\u00f5es e servi\u00e7os da RSS. A ideia era adaptar e projetar material de comunica\u00e7\u00e3o a ser usado como base para criar uma extens\u00e3o da campanha que destacasse especificamente novas solu\u00e7\u00f5es de seguran\u00e7a contra\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[91],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Siemens Smart Protection Matters - Claan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/claan.com\/pt-pt\/siemens-smart-protection-matters\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Siemens Smart Protection Matters - Claan\" \/>\n<meta property=\"og:description\" content=\"Este projeto fez parte de uma campanha de marketing para a divis\u00e3o Building Products (BP) da Siemens. que desenvolve produtos de seguran\u00e7a contra inc\u00eandios. Dentro da BP, h\u00e1 o departamento de Regional Services &amp; Solutions (RSS), que oferece e desenvolve solu\u00e7\u00f5es de software e servi\u00e7os com base em dados gerados por sensores. Esta campanha denominada de Smart Protection Matters, tinha como objectivo destacar e promover os produtos, solu\u00e7\u00f5es e servi\u00e7os da RSS. 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