![Claan](https://claan.com/wp-content/themes/claan/images/Claan_logo_black.png)
Almadina Smart Luxury
Our architecture partner Anarchlab presented our work to their client who had a well renovated building and a business idea. We were tasked with helping them bring that idea to life through a complete design strategy built around the investment. The objective was to create a boutique hotel with the privilege of its location in the heart of the city.
Looking up from the main staircase, one can admire a colourful skylight, a common feature of typical “portuense” dwellings of the day. Each room features a distinct feel and personality, and the proximity to the centre of the city and all its attractions ensures the guest a brief, stress-free walk into the past from the quiet, unassuming abode of the Almadina boutique hotel.
Client: Fadel group
- Creative Consultancy
- Naming and Copywriting
- Identity
- Branding
- Signage and Orientation System
- Product Design
- Web development
Creative Consultancy
We developed a concept around the idea of time capsule, a safe place to be, somewhere between forward and reverse, ambiguity and reinterpretation, past and future. A worry and stress-free feeling is what should be conveyed by the environment of the hotel, along with a sense of “smart luxury”.
![](https://claan.com/wp-content/uploads/2023/03/ALMADINA_HIGH-182.jpg)
Naming and Copywriting
Almadina referes to the name of the street where this boutique hotel is located, in the centre of Porto, to a particular historical period in Porto and to a personality of the city, an urban planner called João de Almada.
Located in a refurbished 17th-century Porto townhouse, the Almadina represents a meeting point of the rich past of the city with the smart luxury and comforts of the 21st century.
We crafted a concept around heritage and contemporaneity, tradition and sophistication, nostalgia and playfulness.
![](https://claan.com/wp-content/uploads/2023/03/IMG_3288.jpg)
Identity
![](https://claan.com/wp-content/uploads/2023/03/Screenshot-2023-03-09-at-20.50.11-1-1500x1424.png)
![](https://claan.com/wp-content/uploads/2023/03/Screenshot-2023-03-09-at-20.50.01-1-1500x1414.png)
Branding
![](https://claan.com/wp-content/uploads/2023/03/4P1B8669.jpg)
![](https://claan.com/wp-content/uploads/2023/03/4P1B8695.jpg)
![](https://claan.com/wp-content/uploads/2023/03/4P1B8711.jpg)
Signage and Orientation System
![](https://claan.com/wp-content/uploads/2023/03/ALMADINA_HIGH-181.jpg)
![](https://claan.com/wp-content/uploads/2023/03/ALMADINA_HIGH-180.jpg)
![](https://claan.com/wp-content/uploads/2023/03/4P1B2988.jpg)
![](https://claan.com/wp-content/uploads/2023/03/ALMADINA_HIGH-183.jpg)
![](https://claan.com/wp-content/uploads/2023/03/ALMADINA_HIGH-139.jpg)
![](https://claan.com/wp-content/uploads/2023/03/ALMADINA_HIGH-182.jpg)
![](https://claan.com/wp-content/uploads/2023/03/IMG_1437.jpg)
![](https://claan.com/wp-content/uploads/2023/03/ALMADINA_HIGH-18.jpg)
![](https://claan.com/wp-content/uploads/2023/03/ALMADINA_HIGH-91.jpg)
![](https://claan.com/wp-content/uploads/2023/03/4P1B3025.jpg)
Product Design
At the client’s request to enhance the interior design and lighting of the rooms, we were tasked with creating a lighting solution. We designing lamps, created out of neon LED typography, each room has a customised lamp that conveys a specific message.
![](https://claan.com/wp-content/uploads/2023/03/4P1B2900.jpg)
![](https://claan.com/wp-content/uploads/2023/03/ALMADINA_HIGH-131.jpg)
![](https://claan.com/wp-content/uploads/2023/03/ALMADINA_HIGH-61.jpg)
![](https://claan.com/wp-content/uploads/2023/03/4P1B3047-1.jpg)
![](https://claan.com/wp-content/uploads/2023/03/4P1B3038.jpg)
![](https://claan.com/wp-content/uploads/2023/03/4P1B2897.jpg)
Web Development
![](https://claan.com/wp-content/uploads/2023/03/5AB4F8CF-EFD8-462F-ABB4-5D1216409C26-885x1500.jpeg)
![](https://claan.com/wp-content/uploads/2023/03/Screenshot-2023-03-09-at-20.44.14.jpg)
Link: Almadina Smart Luxury