Clarks: Rebooted is an artist initiative and global collection which gathers the talent of 14 leading British and UK-based artists and designers from different creative disciplines to work outside their usual media and create a one-off art piece by interpreting the iconic Desert Boot, as well as design a limited edition.
The art pieces and the models of each Desert Boot integrate a touring exhibition which was launched at Design Shanghai, and presented at Salone del Mobile in Milan. Later the exhibition was at the citizenM in NYC and culminate with an auction of the unique works of art .
This project was commissioned for Clarks by creative consultancy Campbell-Rey, who invited Claan to collaborate. We designed the overall look and feel, the UI & UX and the interaction design of the online shop and the identity.