Save Sumatran Tigers with Greenpeace

Greenpeace Austria partnered with the Zoo of Vienna, Tiergarten Schönbrunn, to create an interactive exhibition about the protection of the Indonesian rainforest and its inhabitants, in particular the Sumatran tigers. ‘Nowhere else in the world is more forest being cleared than in the Southeast Asian island state. Many endangered animal species, above all the Sumatran tiger, are therefore fighting for survival,’ explains Lukas Meus, Greenpeace spokesperson in Austria.

In film clips and on touchscreens, visitors to the exhibition could learn that palm oil is the most widely used vegetable oil in the world and found in many products: ‘Whether in crisps, chocolate, shampoo or detergent – palm oil is now omnipresent in everyday products, as it is easy to use and cheap to produce. But the cost to the environment is immense.’, ads Meus. Throughout the exhibition they could also find out which companies had already switched to sustainable palm oil.

A petition initiated by Greenpeace has already succeeded in persuading large corporations and palm oil buyers to rethink their approach. To make everyday household products the deforestation and destruction of natural habitat has left as few as 400 Sumatran tigers left in the wild.

© Greenpeace / Georg Mayer

To raise awareness and inform about the palm oil production in Indonesia and how it threatens other wild animals, several interactive stations allow the visitors to interact with video content, watch videos and sign online petitions. As part of the exhibition, visitors could sign the petition and kids could use a photobooth station with a tiger, in front of a jungle background, and then send these images via email to themselves.

We have been approached by Greenpeace to intervene by shaping the content and creating the technical base for the user interactions in the exhibition and prevent privacy concerns.

© Greenpeace / Georg Mayer

If you are interested yourself, you can sign the petition here and keep the forests intact.